...especially where the web is concerned.

Imagine you are tasked with shortlisting a handful of potential new suppliers by checking the credentials of dozens of prospects by visiting their websites. You have a list of boxes to tick and after speeding through a few you come across a site and after several minutes (an absolute eternity in cyber time) you still haven't found the information you're looking for. Do you show admirable conscientiousness and continue the exhaustive search through page after page of content or click away to the next site?

Me too.

People just don't have the time, or patience to rummage around your website looking for boxes to tick. They want information clearly signposted and served up in a format that can be digested in seconds.

Creating content for the web is not about dumping offline content onto html. Its about distilling only the salient information and then presenting it in a layout that can be easily scanned.

Remember to incorporate the 5 key principles when creating copy for your website. Make it 1 concise 2 objective 3 punchy 4 scannable 5 Accessible

For more information visit: www.handmademedia.co.uk/services/content_management.php